BBC IPLAYER WEB SITE REDESIGN 26th of June 2008
The BBC’s iPlayer website will be revamped today, innitially in beta. The full launch of the new look, and more dynamic iPlayer site will be in a couple of weeks time; bug fixes and errors will no doubt play a major part of the iPlayer site over the next few weeks.
The BBC officially launched the iPlayer late in 2007, on Christmas day in fact. It was an instant hit with Internet audiences and produced record Internet TV ratings.
The current design, however, is very static and not very dynamic at all. The point of the new iPlayer is to make it more accessible, while keeping its sleek, unique look.
The iPlayer is also smarter; There’s a new widget that remembers the last programme you watched. It stores it on the home page ready for you to watch it again, should you be interrupted. Not only that, but it introduces a ’series link’-esque widget that shows you the next episode of your most watched programmes when they become available.
According to the BBC, the most important part of this redesign was to fully-integrate the radio programming with the television programming, which now makes the iPlayer more than just an average online VOD service.
Also introduced in the new iPlayer website is the ability to check whether or not a programme is scheduled to appear in iPlayer or not, just in case you don’t want to watch on television, hoping to catch it on iPlayer later. This seems like a fairly expected extension of the quietly-launched ‘Programmes‘ service, providing schedule and programme information online.
There’s also an RSS feed waiting for people to use. The BBC seems to have noticed that an RSS feed, one of the most important Web tools to date, was missing from the iPlayer website so they’ve gone and thrown one into every page, for good measure.
The video playback window is now a lot bigger (640px) with a YouTube-style ‘related videos’ bit appended to the bottom. The video and radio quality are a lot finer now and, as such, they fit in well with what is a well-rounded video and radio playback service.
The look and feel isn’t bad, either. They’ve kept the unique black and pink design, but made it slightly more sleek and reflective; very Web2.0. The navigation could do with some work, though, as it’s a bit clunky and the gradient is a little 90s-style, but it’s not so bad that it stands out.
I have to say I love the use of pink and black. They are not two colours one would immediately think of splicing together for fear of being a little garish, but they make the iPlayer very recognisable without being loud. It looks simple and suave and it isn’t in your face. And it isn’t generic, either, something almost all BBC websites suffer from, most notably BBC One, BBC Two and BBC Four’s websites.
The new site now appears within the confines of the new BBC websites template. I was worried about this when I heard it would be redesigned, as I’m not a fan of this template. Upon seeing the design, however, I’m okay with it. It fits into the template well and they haven’t repeated the silly double masthead that currently appears on BBC News.
Overall, I love the new look, and the integration of radio into the iPlayer makes catching up with BBC programmes a breeze. Not bad for such a young website, no?
To look at more screen shots before the launch, head to the BBC Editors’ blog article, by Anthony Rose, where he describes the new technology behind the new iPlayer, and how it has grown over the last year to become a dynamic and robust Internet TV platform.










